#JAKKS MS PACMAN GAME KEY PATCH#
Play Along has proven to be a tremendous resource for these re-introductions with Care Bears plush, (the number one licensed plush brand at retail in 2004), Teletubbies, (a top preschool brand at retail), and the giant phenomenon, Cabbage Patch Kids dolls. We acquired Florida-based Play Along in June 2004, which contributed $165.5 million in sales in 2004, and is comprised of a portfolio of nostalgic and well-known brands. Key items from our most recent acquisition, Play Along were big contributors in this area. Products that young parents and grandparents can identify with not only bring generations together with play patterns that transcend time, but they also translate into solid sales for JAKKS Pacific in 2004 and beyond. In 2004, we also strategically reached into the archives and re-launched well-loved brands from prior years.
#JAKKS MS PACMAN GAME KEY TV#
In addition, throughout the year we will further expand the line with new TV Games technology, highlighted by wireless versions, GAMEKEY expansion packs and AC adapters. In 2005, we expect to ship over twenty new exciting titles, including Star Wars Episode III: Revenge of the Sith, Dragon Ball Z, Wheel of Fortune, Mortal Kombat, Care Bears and Dora the Explorer. We have continued to grow our distribution in non-traditional outlets such as Walgreens, Bed Bath & Beyond, Robinsons-May and Urban Outfitters, and today we sell TV Games units to more than 500 different retail customers in over 35 countries worldwide. We have established and expanded our presence at traditional toy and electronic outlets such as Wal-Mart, Toys R Us, Target, Best Buy, Circuit City and Game Stop. With Plug It In & Play TV Games, we believe we have truly created a long-term product category for all ages by combining top licenses, quality games, unique controllers and a low retail price point of approximately $20. The Disney, Spider-Man and World Poker Tour TV Games units, to name a few, reached different demographics and contributed to the story. As a prime example, our SpongeBob SquarePants unit, with its unique toy-like controller and fun, original content, sold like a classic title. Pac-Man and Ataris Pong, were the big drivers, the play pattern and technology also proved to be a perfect fit for todays top licenses. While units based on classic titles, such as Namcos Pac-Man and Ms. We continued to lead the industry in this area, and what started out as a single item in 2002 grew into over a dozen in 2004.
One area of significant growth was our award-winning Plug It In & Play TV Games line.
Several stars shined amongst the JAKKS Pacific portfolio in 2004.
We believe our dedication to these areas has led to our strong revenue growth and an increasingly diversified portfolio of top-selling products. We also committed to expanding our marketing and advertising efforts for our licensed and non-licensed products. We aimed to further strengthen our relationships with our diverse customer base, and increase our shelf space and the types of retail channels into which we sell. We were determined to increase our focus on our existing lines to leverage our extensive portfolio of brands along with todays and yesterdays most popular licenses and to empower our product development teams to create new, proprietary products, based on proven play patterns and exciting new trends. We set out at the beginning of 2004 to execute on several key initiatives. Our net income was $45.8 million, an increase of over 100% from 2003, and diluted earnings per share for the year was $1.49. Many of our peers experienced a challenging retail environment, yet we increased our sales by 82%, realizing record sales of $574.3 million. Two thousand and four was a year of growth for JAKKS Pacific.
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